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Monitor and Increase Your Search Engine
Visibility with the DIY SEO Tools
Copyright 2005 Tinu AbayomiPaul
In this three part article, you’ll find many tools that any
webmaster can use to monitor your site’s search engine
position, and use to increase the visibility of your site
in major search engines like Google, Yahoo and MSN.
URL Trends
http://www.urltrends.com/
Most of the coverage I've seen focuses on the ability of
UrlTrends to allow you to "View Any URLs Google PageRank,
Alexa Rank, Popular Search Terms and Incoming Links".
And that's a great thing, to be able to see all of that
from one place. But one great thing missed about this tool
are that you can subscribe to changes to the results via
RSS -hands off monitoring of your site.
Fagan Finder’s URL Info
http://www.faganfinder.com/urlinfo/
This online gadget is like the Swiss Army knife of site
information, giving you one-page access to dozens of
pertinent check-ups. But monitoring relevant search engine
information like your backlinks, or the cached pages in a
search engine are just the tip of the iceberg.
You can use URL Info to check that your HTML code is
validated, translate your page, and if you’re a blogger,
discover where your site is mentioned in the blogosphere.
Spannerwork’s Spider Simulator
http://www.spannerworks.com/spidersimulator.0.html
Ever wondered what your site looks like to the search
engine spiders that crawl the web, looking for information
to include in their databases? Go to this page to see what
information is seen by the spider and what it skips over.
Spannerworks.com can also help you figure out how to
troubleshoot content that seems like it should show up to a
spider but doesn’t, with its HTTP viewer. They also have a
tool that will analyze your keyword density.
GoRank.com’s Top Ten Comparison
http://www.gorank.com/seotools/
If you’ve been banging your head against the wall in an
attempt to figure out why you haven’t hit the top ten
results in Google, GoRank.com has a page that can give you
important clues to help you figure it out. One of my
favorites, the Top Ten comparison report, will scrub the
raw data of the top ranking results for a given keyword.
In studying the results, you may find it easier to
understand where your own optimization efforts are going
wrong. Don’t forget to stop by Google for your API key at
http://www.google.com/api as you’ll need it to create your
free account.
Search Guild’s Keyword Difficulty Checker
http://searchguild.com/difficulty/
This one’s an old favorite of mine. When you find what you
may think is an ideal keyword, before you start tweaking
your pages, it’s a good idea to run it through this tester.
Using the Google API, it analyzes whether or not a given
phrase will be worth your efforts.
You’ll already have to be well-versed in how to find good
keywords to plug into the tool, but once you have that
nailed, it’s pretty reliable in telling you whether it’s
worth your time to target that phrase. If you use flash on
your site, check out the flash viewer on their utilities
page as well.
In the next article in this series, you can read more about
tools specific to Yahoo and Google that will help you track
your rankings and study your site.
About the Author:
You can find hundreds of pages of tips and news on traffic
generation, search engines, blogs and RSS every day at
www.freetraffictip.com .
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